Irini Georgi

The male vs female experience on dating apps and what to do about it

Dating apps weren’t designed to bring us closer to love. They were designed to keep us “inside” as long as possible. They’re capitalist products, built to sell subscriptions and capture our attention, not to cure our loneliness. That means the system doesn’t really work in our favour. It plays with our FOMO, competition, and an overload of choices that don’t translate into real opportunities.

But, and this is the crucial point, the fact that the platform doesn’t work for you doesn’t mean it can’t work with the right use. To find quality connections in this environment, you need awareness, emotional maturity, and a clear strategy. The people who do the inner work, who know how to present themselves authentically and communicate without games, stand out immediately, precisely because most people don’t do any of that.

Within the system, men and women end up playing the same game with completely different rules, and they rarely understand the other side’s reality. These asymmetries aren’t personal. They’re structural. But they shape everything: who swipes, who matches, who messages, who gets overwhelmed and who gets ignored. Here’s what the research, and real lived experience, actually shows.

  1. Men face scarcity. Women face overwhelm.

Most men get very few matches. Most women get more attention than they can handle.
This is the core imbalance, and it’s backed by almost every study on online dating.

  • Men swipe more, initiate more, and face more silence.
  • Women receive more messages, more sexual content, and more harassment.

The result?

  • Men feel invisible.
  • Women feel unsafe.

These emotional realities drive the behaviours on both sides. Men cast a wide net because they get so little feedback. Women become selective because broad filters are a safety strategy, not an ego trip.

  1. Algorithms exaggerate inequality, not personality.

Apps don’t show all profiles equally. They promote the most “engaging” profiles and bury the average ones. Research (Bruch & Newman, Tinder’s own internal data) shows:

  • The top 10–20% of men receive most of the likes from women. (Specifically on Tinder, where the gender distribution divide is the biggest).
  • The average man barely gets seen.
  • Women get overexposed to a small minority of men, many of whom aren’t actually looking for a relationship.

This isn’t a moral failing on either gender. It’s a marketplace distortion that makes both sides miserable.

  1. Men swipe on possibility. Women swipe on probability.

Behaviour diverges sharply:

  • Men operate on the “why not?” principle. They swipe broadly and filter later.
  • Women operate on “give me one good reason.” They filter first and engage only when someone feels safe, interesting, or intentional.

This is why men often feel rejected before they even get started. The bar women use is higher, and for good reason: safety, emotional labour, and social cost all weigh heavier on them.

  1. Men take more risks, women take more precautions.

Studies on risk-taking (David & Cambre, 2016) show men are more inclined toward gambling-style behaviour. On apps this translates into:

  • rapid swiping
  • more experimentation
  • more willingness to initiate with strangers

Women, on the other hand, must navigate harassment, stalking risks, and security concerns. So their “selectiveness” isn’t entitlement — it’s survival.

  1. Men prioritise physical traits, women prioritise internal or socio-economic traits depending on ideology.

The Hanson (2021) findings still hold:

  • Men: appearance first, everything else second.
  • Conservative women: economic and status markers.
  • Liberal/progressive women: emotional intelligence, inner work, values alignment.

This is crucial: Progressive women aren’t looking for perfection, they’re looking for men who are emotionally literate, self-reflective, and not threatened by equality. That pool is smaller but not non-existent, and the men who do the work stand out dramatically.

  1. Both genders end up frustrated for opposite reasons.

This is the part almost nobody says plainly:

  • Men assume women have endless options, so they feel resentful or hopeless.
  • Women assume men are dangerous or unserious, so they feel guarded or exhausted.

These aren’t based on bad intentions, they’re based on the structure of the platforms themselves. The system creates unrealistic expectations, distorted perceptions, and a generalised distrust that has nothing to do with the individual person behind the profile.

So is it hopeless? No. But it is unrealistic to “just wing it.”

The people who thrive on dating apps today aren’t the hottest, richest, or youngest.
They’re the ones who understand:

  • how the system actually works
  • how the other gender experiences it
  • how to present themselves honestly but effectively
  • how to communicate with clarity, warmth, and intention
  • how to regulate their emotions so they don’t sabotage promising connections

Apps amplify both your strengths and your weaknesses.
If you don’t understand the dynamics, you miss out.

What I help people do:

This is where my work comes in, and it’s the part the apps can’t do for anyone. I help men and women:

  • Build a profile that communicates depth, uniqueness, warmth, and acts as a beacon to compatible people
  • Understand the psychology of attraction in a progressive, evidence-based way
  • Develop communication and emotional skills that create real connection
  • Navigate dating apps with strategy instead of desperation
  • Date in alignment with their values, not in reaction to trauma or scarcity
  • Break patterns that keep attracting the wrong people

The dating landscape is unequal, but it’s navigable. Dating app structure matters, but skills matter more and inner work matters most.

When people understand the reality of the system and develop the right habits, dating apps stop feeling like chaos and start becoming an opportunity. Want to work with me? Fill in the form below and I’ll get back to you!

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What to wear on your dating profile

What to wear on your dating profile pics

A profile without photos is like a summer vacation nowhere near a beach. And since we’re talking about profile photos and beaches, don’t just post pictures of beaches. No matter how pretty they are. If we wanted to look at landscapes, we’d open a National Geographic.

If there’s a beach photo, you need to be in it. Now, if you believe you look terrible in every photo, you’re probably right, especially if:

  • it’s obvious you’ve cropped out your ex
  • your better-looking friends are standing next to you
  • the photo looks like it’s from the 90s, or
  • it’s a wedding photo and you’re the groom

You need new pictures. Here are some tips on what to wear and how to show up in them:

Sunglasses, aka the accessory of mystery

The number one rule is don’t wear sunglasses in all your photos, please limit them to one or two. Don’t try to look cool. Your eyes, your gaze and your smile are the most important elements that make someone feel, “I could connect with this person.” Also, if you’re wearing a hat in every single picture, that’s suspicious. If you’ve lost your hair, don’t try to hide it.

Jacket or blazer: yes. Tie: no.

A tie makes you look too closed-off and overly serious. It gives the impression that your career is your whole life, and it doesn’t exactly scream “fun date.” It’s like talking about yourself using your résumé. This isn’t LinkedIn. Show your relaxed, human side, not your professional one, with casual or smart casual outfits. Layering a shirt on top of a t-shirt and your favorite pair of jeans or chinos, is a fail-proof outfit idea.

(Of course, if you have one great, professionally taken photo in a tie where you’re smiling and look amazing, you can absolutely keep that one.

Variety is key

You want a woman to feel she could fit into your life. Choose photos from different moments: nature, travel, work, events, sports, so she can get a glimpse of your lifestyle and see whether your worlds might fit into each other.

Sexy or cringe?

If you’ve got a good body, it’s natural to want to show it off, but not in more than one (1) beach photo, and definitely not a bathroom selfie. Careful with gym photos, too: if you look like you’re flexing, it just looks ridiculous. In general, avoid giving the impression that you care more about your appearance than your personality or more about you than about the person you’re hoping to meet. 

Glasses

If you’re over 35 or 40, think about when you last updated them. If it’s been more than five years, it may be time for a new pair. Just like untrimmed thinning hair, outdated glasses can make you look older than you are and, let’s be honest, a bit sad. Refresh your look with new frames and a fresh haircut. Time for a comeback.

Have a different outfit for your first date

There’s an old meme that goes like this:

“On my first date with my husband, he wore a really nice shirt.

On our second date, he wore another really nice shirt, and I thought, wow, a man with great style and wardrobe. On the third date, I realized… okay, he owns two shirts.”

If you show up to a date wearing the exact same outfit as in your profile picture, she’ll think you don’t have anything else decent to wear.

If you want help creating the perfect dating app profile, fill out the form and we’ll build it together!

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Apart from my TED talk, see me or listen to me speak:

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© 2023 Irini Georgi

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What dating apps really have to offer

Dating apps entered our lives within the last decade. Online dating already existed through social media or dating websites (mainly in the U.S.), but apps made the whole thing far more accessible and widespread, because you literally have them in your hand all day through your phone.

What they offer us is choice. It’s like being in ten or a hundred bars every night, while sitting at home in your pajamas. That didn’t exist before. You had to seize the moment when you were out and actually make a move, otherwise you’d have to wait until next Saturday night.

Dating apps also brought what we call an intentional approach to dating, that is, the ability to date with purpose, something people have always wanted, but couldn’t easily do before on their own initiative.

You couldn’t just decide to go on a date because you felt like it; you relied on introductions through family (matchmaking), community, or church. In short, dating apps are a valuable tool, as long as you learn to use them safely, responsibly, and a little cleverly.

But it’s important to note: through apps you meet people. You don’t date them. In reality, they’re introduction apps. You meet another human being, the app simply does the introduction. “Romeo, this is Juliet. You both enjoy drinking latte and going for walks. Good luck.”

Once you’ve met the other person, whatever relationship develops between you becomes something self-standing, completely independent from the app. It’s important to understand this, because very often people find excuses for themselves and justify their behavior in app-based connections, avoiding accountability.

But really, people we meet on the apps aren’t different from people we meet elsewhere. We owe them the same level of respect we owe to anyone in “real life”.

 

Why does Gen Z seem to use dating apps less than previous generations?

First, there’s a common saying about dating apps:

“Everyone hates them but everyone’s on them.”

As for Gen Z, part of the phenomenon has to do with the world they inherited, which unfortunately isn’t the same as the one previous generations grew up in.

Repeated economic crises, the pandemic, the housing crisis, growing conservatism, the collapse of dreams and expectations, and a general sense of hopelessness about the future, all of these have contributed to what we now call the male loneliness epidemic.

These factors make this generation operate under a cloud of uncertainty, unsure whether they’ll ever live what we once called a “conventional life”, with a house, family, and children.

That can lead to a kind of resignation in the search for partners, especially among men who still identify with the traditional gender role of being the provider.

On the other hand, this generation, the dating app natives who grew up with the apps, are also in a position to reject them.

A more progressive segment doesn’t want to depend on tech giants (broligarchs), algorithms, or the AI that has now entered the dating space. They crave more authentic interactions, not mediated by technology.

(A more conservative segment, on the other hand, wants to get married at 22, with trends like “trad wife”, and some young women’s dream is to stay home baking bread and raising children),

Meanwhile, studies record “swiping fatigue”, meaning exhaustion from constant app use, from superficial connections, and from the vicious cycle of situationships that often emerge through them.

We also see a longing for something more meaningful, a nostalgia for something they never really experienced, like the “meet-cutes” of 90s romantic comedies, those magical accidental encounters in real life, that tend to disappear.

There’s a connection to social media trends like “main character energy”, seeing yourself as the protagonist of your own movie and manifesting. In a way, these are coping mechanisms for a pretty dystopian reality, where the only answer and solution seems to be magical thinking.

It all comes back to something I often tell my clients: You have to actually do something to meet new people. You can’t expect a gorgeous neighbor to knock on your door asking to borrow a cup of sugar, or to find the love of your life in your fridge. Unfortunately, life isn’t a rom-com.

If you want to learn how to use dating apps the right way, I can help you build your ideal dating profile with the right photos and a bio that represent you in the most flattering, authentic way. Fill out the form and we’ll take it from there!

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How to get out of a situationship

I often talk to women who tell me about someone they’ve met, maybe they’re in a situationship, or he’s “not ready for a relationship,” or he’s avoidant, emotionally unavailable, “doesn’t want to complicate things,” or he breadcrumbs them, offering merely crumbs of attention, texting now and then, or they spend time together and then he disappears.

And on one hand, they know that what they’re living through is emotionally draining and that they should make the decision to end it, but on the other hand, they just can’t, because the connection with him was incredible.

I completely understand. When you can talk with someone and laugh all night, and the sex is great, it feels like you have everything. It feels insane not to be in a “real” relationship together. No one else makes you feel like this. It’s amazing when you’re together, and he says he doesn’t want to lose you or what you have. So why doesn’t he want exclusivity, or to see you more often, or make it official?

One moment you tell him you’ve had enough and it’s over, and he says he’ll miss you but he understands. Then you go back to him because he messages you or you miss what you had, or you think maybe you didn’t try hard enough to show him you’re The One, and if you just give it one more chance, he’ll finally realize it or be scared enough of losing you to commit.

You have to believe me: the right person for you is never someone who isn’t ready. Connection is wonderful but it isn’t everything. It’s not enough. It has to exist alongside with readiness, with willingness and intention to build something with you. Neither is enough on its own, you need both.

And sometimes, you may need to sacrifice the sizzling spark and the dreamy connection and settle for something that feels a bit less intense, but is sure to go further, because it has the time and space to grow and evolve.

So what else is there? If you need closure, send one final message. Say you’re stepping away and you want him to respect it, and don’t look back.

It’s the right decision, even if it hurts. (And it will). But you’ll think about it one day when you’re with someone who truly chooses you, and you’ll laugh. Or rather, you won’t think about it at all.

If your story isn’t quite over yet, and you believe there’s still a chance the relationship status could change, I can help you:

  • Analyze the facts and what’s really happened between you
  • Evaluate the signs and their meaning realistically
  • Decode his messages and see what’s hidden beneath words and actions
  • Regain control of the communication with calm and confidence, without extreme reactions or impulsive moves.

It’s crucial to know where you stand and to learn to send the right message at the right time.

We don’t pressure or manipulate people, we simply project our authenticity at our best, and invite the other person to meet us there.

If there’s real potential with this person, then with the right approach, we can greatly increase the chances of something healthy unfolding. But only if it’s truly right.

If you want to give this relationship one last chance, let’s work on it together. I don’t do magic, but it’s truly magical how much things can change with emotional maturity and clear communication. Fill in the form and we’ll talk!

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Dating Tip: “I’m too boring, I can’t talk about myself”

Dating Tip: "I'm too boring, I can't talk about myself"

I hear this often in sessions, and it saddens me, because I know the truth. No one is boring. Even if all you do is go to work and watch TV shows, you still have an entire universe of thoughts inside your mind.

Of course, it’s easier to define your identity through unique hobbies and say you do something like go paragliding every weekend, but that’s not what truly impresses people.

Talk about your favorite sandwich you order at work. Talk about the cringiest memory of your life. Say that you’re afraid of the dark and describe what the scariest monster you can imagine looks like. Admit which embarrassing pop song is hiding in your playlist.

Talk about the hobbies you tried and failed at. Talk about your worst holiday ever. Talk about your bedtime routine. Say what you’d like to be doing at 70 instead of watching the news like your parents.

People don’t connect through impressing each other. They connect through small glimpses of vulnerability, the kind that’s first shared with a touch of humor. That’s what makes a stranger feel a little more real, a little more human and closer to us.

Don’t hold back from meeting people just because you don’t have exciting hobbies or a glamorous job, and don’t write others off as boring just because they don’t. Beneath everyone’s effort to seem “normal,” there’s a complex, magical universe waiting to be discovered.

I’m not saying everyone is compatible with everyone, but look beneath the surface. I say to women: “Can you communicate with this person? Do you relate to something they say? Does the conversation flow? Do you laugh? Do you feel safe? Do you find yourself wanting to send them a reel because it reminded you of something you shared? Are your values compatible or is the gap unbridgeable?”

Those are the things that matter. No relationship survives just because both people like hiking, or the same type of music. Those may be starting points, but on their own, they don’t take you very far. Look deeper. And remember, we’re all made of stars.

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Apart from my TED talk, see me or listen to me speak:

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© 2023 Irini Georgi

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Not just dating coaching

If you follow dating coaches on social media or have watched Later Daters on Netflix, you might have a very specific idea of what a dating coach does. Let me stop you right there. That’s not who I am.

The whole concept might seem very life-coachy to you or you might think it’s about teaching Pick Up Artist tricks or just charlatanism. On top of that, since I openly do this from a feminist perspective, I often hear men say that because feminists don’t want to meet men, so what I must be doing is teaching women to hate and avoid them. Let me stop you again. I don’t do that either.

What I want is to destigmatize dating in general because we don’t take it seriously enough. Meanwhile, we take marriage and family very seriously, which makes me wonder, how are you supposed to meet someone to marry? Will you open the fridge and find the love of your life inside, right between the cheese and the half eaten leftovers?

We need to remove the stigma from the dating process and from any tools that make it easier, like dating apps. It’s a shame that being on dating apps is still considered embarrassing for many people. As I often say, it’s like looking for a job or to fill a position, but being too embarrassed to create a profile on LinkedIn. But my thoughts on dating apps are all on my interviews, I won’t bore you here.

It’s not just about the dating process itself. It’s about how we approach the process, what baggage we carry, and what tools we use. In dating and relationships, we bring our whole selves. Everything that we are. From social norms and stereotypes to personal beliefs, values, ideals, and even traumas and repetitive patterns that have proven to lead nowhere.

Regarding my coaching, I often talk more about the work I do with men, because otherwise, men assume it’s not relevant to them. That’s because men don’t pay much attention to what women say and, when they see women speak, they often watch with the sound off.

I coach both men and women, and the work I do depends on each person’s specific needs and the level at which I can meet them. With women, we often go into deeper issues and do what we call “deep work” because they’re more likely to have gone to therapy or to have done some work on themselves, while men might mainly be interested in advancing their communication skills. But not all men are like that, and not all women are either.

Generally, my coaching goes way beyond first approaches and texting or guidelines for first dates. We go much deeper. For example:

For a man who told me his goal was to build confidence, I sent the following:

 Confidence is crucial in dating and relationships, although people usually view it superficially. In reality, the foundation of confidence is self-esteem, that’s what it’s built upon. In our culture, we don’t talk enough about how to build solid secure self-esteem.

We can work on this together. We can identify the limiting beliefs that hold you back and create your own hero story, so you feel like the main character in your life. And of course, we’ll explore what exactly is happening in your relationships with women—what mistakes were made in the past, what needs redefining, improvement, perspective shifts and new approach strategies.

For a woman who told me she was tired of dating and felt like she always messed things up and that it was her fault, I replied:

I understand that modern dating creates a sense of frustration, and often women, in particular, wonder if they’re doing something wrong. The answer is that while we all generally have dysfunctional patterns that we project in romantic relationships, that doesn’t mean things are easy or that it’s entirely our fault. The only thing we can control, however, is our own actions.

It’s worth examining your Relationship History to deconstruct what has happened so far, understand the past and gain insights for the future so you can break out of potential vicious cycles and make wiser choices. You may need to learn to use new tools and adopt new habits and behaviours to unlock blockages and move to the next level.

 This is the work I do. I also wanted to note a question from my interview on fortuno.gr. The male journalist mentioned a line he heard from a woman:

“Sorry, I can’t go on with this. I don’t know how to behave with men who aren’t assholes.”

His question was:

“How easy is it for people to change the pattern of who they’re attracted to, even when they’re aware it’s harmful?”

 I answered that this is the million-dollar question. This is where therapy comes to play, because our choices and behaviours in relationships are rooted in our trauma. The logic is, “we marry our unfinished business,” meaning we don’t choose partners who are truly suitable for us or who are likely to bring us closer to happiness. Unfortunately, we often choose those who remind us of a familiar unhappiness.

We keep entering these relationships, trying to fix our past and change the ending. That’s why “nice guys” seem boring.

It’s not because women want “bad boys”. It’s because people who haven’t done enough self-work are programmed to seek the familiar in their relationships, even if it’s painful, in an attempt to rewrite the story and finally find resolution.

In my work, it’s extremely helpful to understand what happened in the past that led someone to behave and function the way they do now. Even if they can’t see the patterns clearly, we see them together.

It’s important to be aware that everyone is made up of dozens of coping mechanisms developed in the past for self-protection, but are now dysfunctional. Recognizing and intervening to change them is key.

Another useful aspect is that of core beliefs about oneself that have been shaped by past traumas. We can also intervene in these and start challenging them. In my coaching, we do exercises to identify them, but it helps when people have heard about all this before because hearing it once is not enough. We need to hear the same things and relate to what we hear many times, until something inside us begins to shift.

In general, the coaching I do includes trauma awareness, because while true healing is about the past, coaching is about the here and now, with clear, practical steps. My coaching also involves education, mainly for men, as well as self-exploration exercises for everyone, along with tools for relationships and communication. This way, the pieces of the puzzle come together and work in synergy.

If any of this resonates with you, if you feel the time has come and you’d like to see what we can work on and achieve together, fill out the form below, and I’ll get back to you. Let’s do this!

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