Irini Georgi

The male vs female experience on dating apps and what to do about it

Dating apps weren’t designed to bring us closer to love. They were designed to keep us “inside” as long as possible. They’re capitalist products, built to sell subscriptions and capture our attention, not to cure our loneliness. That means the system doesn’t really work in our favour. It plays with our FOMO, competition, and an overload of choices that don’t translate into real opportunities.

But, and this is the crucial point, the fact that the platform doesn’t work for you doesn’t mean it can’t work with the right use. To find quality connections in this environment, you need awareness, emotional maturity, and a clear strategy. The people who do the inner work, who know how to present themselves authentically and communicate without games, stand out immediately, precisely because most people don’t do any of that.

Within the system, men and women end up playing the same game with completely different rules, and they rarely understand the other side’s reality. These asymmetries aren’t personal. They’re structural. But they shape everything: who swipes, who matches, who messages, who gets overwhelmed and who gets ignored. Here’s what the research, and real lived experience, actually shows.

  1. Men face scarcity. Women face overwhelm.

Most men get very few matches. Most women get more attention than they can handle.
This is the core imbalance, and it’s backed by almost every study on online dating.

  • Men swipe more, initiate more, and face more silence.
  • Women receive more messages, more sexual content, and more harassment.

The result?

  • Men feel invisible.
  • Women feel unsafe.

These emotional realities drive the behaviours on both sides. Men cast a wide net because they get so little feedback. Women become selective because broad filters are a safety strategy, not an ego trip.

  1. Algorithms exaggerate inequality, not personality.

Apps don’t show all profiles equally. They promote the most “engaging” profiles and bury the average ones. Research (Bruch & Newman, Tinder’s own internal data) shows:

  • The top 10–20% of men receive most of the likes from women. (Specifically on Tinder, where the gender distribution divide is the biggest).
  • The average man barely gets seen.
  • Women get overexposed to a small minority of men, many of whom aren’t actually looking for a relationship.

This isn’t a moral failing on either gender. It’s a marketplace distortion that makes both sides miserable.

  1. Men swipe on possibility. Women swipe on probability.

Behaviour diverges sharply:

  • Men operate on the “why not?” principle. They swipe broadly and filter later.
  • Women operate on “give me one good reason.” They filter first and engage only when someone feels safe, interesting, or intentional.

This is why men often feel rejected before they even get started. The bar women use is higher, and for good reason: safety, emotional labour, and social cost all weigh heavier on them.

  1. Men take more risks, women take more precautions.

Studies on risk-taking (David & Cambre, 2016) show men are more inclined toward gambling-style behaviour. On apps this translates into:

  • rapid swiping
  • more experimentation
  • more willingness to initiate with strangers

Women, on the other hand, must navigate harassment, stalking risks, and security concerns. So their “selectiveness” isn’t entitlement — it’s survival.

  1. Men prioritise physical traits, women prioritise internal or socio-economic traits depending on ideology.

The Hanson (2021) findings still hold:

  • Men: appearance first, everything else second.
  • Conservative women: economic and status markers.
  • Liberal/progressive women: emotional intelligence, inner work, values alignment.

This is crucial: Progressive women aren’t looking for perfection, they’re looking for men who are emotionally literate, self-reflective, and not threatened by equality. That pool is smaller but not non-existent, and the men who do the work stand out dramatically.

  1. Both genders end up frustrated for opposite reasons.

This is the part almost nobody says plainly:

  • Men assume women have endless options, so they feel resentful or hopeless.
  • Women assume men are dangerous or unserious, so they feel guarded or exhausted.

These aren’t based on bad intentions, they’re based on the structure of the platforms themselves. The system creates unrealistic expectations, distorted perceptions, and a generalised distrust that has nothing to do with the individual person behind the profile.

So is it hopeless? No. But it is unrealistic to “just wing it.”

The people who thrive on dating apps today aren’t the hottest, richest, or youngest.
They’re the ones who understand:

  • how the system actually works
  • how the other gender experiences it
  • how to present themselves honestly but effectively
  • how to communicate with clarity, warmth, and intention
  • how to regulate their emotions so they don’t sabotage promising connections

Apps amplify both your strengths and your weaknesses.
If you don’t understand the dynamics, you miss out.

What I help people do:

This is where my work comes in, and it’s the part the apps can’t do for anyone. I help men and women:

  • Build a profile that communicates depth, uniqueness, warmth, and acts as a beacon to compatible people
  • Understand the psychology of attraction in a progressive, evidence-based way
  • Develop communication and emotional skills that create real connection
  • Navigate dating apps with strategy instead of desperation
  • Date in alignment with their values, not in reaction to trauma or scarcity
  • Break patterns that keep attracting the wrong people

The dating landscape is unequal, but it’s navigable. Dating app structure matters, but skills matter more and inner work matters most.

When people understand the reality of the system and develop the right habits, dating apps stop feeling like chaos and start becoming an opportunity. Want to work with me? Fill in the form below and I’ll get back to you!

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Not just dating coaching

If you follow dating coaches on social media or have watched Later Daters on Netflix, you might have a very specific idea of what a dating coach does. Let me stop you right there. That’s not who I am.

The whole concept might seem very life-coachy to you or you might think it’s about teaching Pick Up Artist tricks or just charlatanism. On top of that, since I openly do this from a feminist perspective, I often hear men say that because feminists don’t want to meet men, so what I must be doing is teaching women to hate and avoid them. Let me stop you again. I don’t do that either.

What I want is to destigmatize dating in general because we don’t take it seriously enough. Meanwhile, we take marriage and family very seriously, which makes me wonder, how are you supposed to meet someone to marry? Will you open the fridge and find the love of your life inside, right between the cheese and the half eaten leftovers?

We need to remove the stigma from the dating process and from any tools that make it easier, like dating apps. It’s a shame that being on dating apps is still considered embarrassing for many people. As I often say, it’s like looking for a job or to fill a position, but being too embarrassed to create a profile on LinkedIn. But my thoughts on dating apps are all on my interviews, I won’t bore you here.

It’s not just about the dating process itself. It’s about how we approach the process, what baggage we carry, and what tools we use. In dating and relationships, we bring our whole selves. Everything that we are. From social norms and stereotypes to personal beliefs, values, ideals, and even traumas and repetitive patterns that have proven to lead nowhere.

Regarding my coaching, I often talk more about the work I do with men, because otherwise, men assume it’s not relevant to them. That’s because men don’t pay much attention to what women say and, when they see women speak, they often watch with the sound off.

I coach both men and women, and the work I do depends on each person’s specific needs and the level at which I can meet them. With women, we often go into deeper issues and do what we call “deep work” because they’re more likely to have gone to therapy or to have done some work on themselves, while men might mainly be interested in advancing their communication skills. But not all men are like that, and not all women are either.

Generally, my coaching goes way beyond first approaches and texting or guidelines for first dates. We go much deeper. For example:

For a man who told me his goal was to build confidence, I sent the following:

 Confidence is crucial in dating and relationships, although people usually view it superficially. In reality, the foundation of confidence is self-esteem, that’s what it’s built upon. In our culture, we don’t talk enough about how to build solid secure self-esteem.

We can work on this together. We can identify the limiting beliefs that hold you back and create your own hero story, so you feel like the main character in your life. And of course, we’ll explore what exactly is happening in your relationships with women—what mistakes were made in the past, what needs redefining, improvement, perspective shifts and new approach strategies.

For a woman who told me she was tired of dating and felt like she always messed things up and that it was her fault, I replied:

I understand that modern dating creates a sense of frustration, and often women, in particular, wonder if they’re doing something wrong. The answer is that while we all generally have dysfunctional patterns that we project in romantic relationships, that doesn’t mean things are easy or that it’s entirely our fault. The only thing we can control, however, is our own actions.

It’s worth examining your Relationship History to deconstruct what has happened so far, understand the past and gain insights for the future so you can break out of potential vicious cycles and make wiser choices. You may need to learn to use new tools and adopt new habits and behaviours to unlock blockages and move to the next level.

 This is the work I do. I also wanted to note a question from my interview on fortuno.gr. The male journalist mentioned a line he heard from a woman:

“Sorry, I can’t go on with this. I don’t know how to behave with men who aren’t assholes.”

His question was:

“How easy is it for people to change the pattern of who they’re attracted to, even when they’re aware it’s harmful?”

 I answered that this is the million-dollar question. This is where therapy comes to play, because our choices and behaviours in relationships are rooted in our trauma. The logic is, “we marry our unfinished business,” meaning we don’t choose partners who are truly suitable for us or who are likely to bring us closer to happiness. Unfortunately, we often choose those who remind us of a familiar unhappiness.

We keep entering these relationships, trying to fix our past and change the ending. That’s why “nice guys” seem boring.

It’s not because women want “bad boys”. It’s because people who haven’t done enough self-work are programmed to seek the familiar in their relationships, even if it’s painful, in an attempt to rewrite the story and finally find resolution.

In my work, it’s extremely helpful to understand what happened in the past that led someone to behave and function the way they do now. Even if they can’t see the patterns clearly, we see them together.

It’s important to be aware that everyone is made up of dozens of coping mechanisms developed in the past for self-protection, but are now dysfunctional. Recognizing and intervening to change them is key.

Another useful aspect is that of core beliefs about oneself that have been shaped by past traumas. We can also intervene in these and start challenging them. In my coaching, we do exercises to identify them, but it helps when people have heard about all this before because hearing it once is not enough. We need to hear the same things and relate to what we hear many times, until something inside us begins to shift.

In general, the coaching I do includes trauma awareness, because while true healing is about the past, coaching is about the here and now, with clear, practical steps. My coaching also involves education, mainly for men, as well as self-exploration exercises for everyone, along with tools for relationships and communication. This way, the pieces of the puzzle come together and work in synergy.

If any of this resonates with you, if you feel the time has come and you’d like to see what we can work on and achieve together, fill out the form below, and I’ll get back to you. Let’s do this!

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