Irini Georgi

Why are so many men obsessed with beautiful women?

It seems obvious, but it’s not what you think. Everyone is attracted to beauty, but for many men, the pursuit of the most beautiful woman becomes an obsession. Let’s explore why.

Symbol

For many men, a beautiful woman isn’t just attractive. She’s a symbol. She symbolizes that they’ve “made it” in life. That’s why we talk about the “trophy woman.” It’s not about the woman, it’s about the man. Men who choose women solely based on appearance have learned to evaluate themselves through their success.

 Self-Esteem

We’re talking about performance-based self-esteem. When someone’s self-worth is built solely on performance (professional, social, sexual), then their choices are often filtered through what enhances that image, in order for them to feel like they’re enough.

Social Validation – Demands of Stereotypical Masculinity

A beautiful partner isn’t just a romantic choice, she’s social validation. It’s the male version of “what will people say.” What will other men say? How much will they admire me, envy me, respect me? How well will I prove that I’m man enough and that I’ve succeeded?

Disappointment

And yet, choosing the most beautiful woman they can “get” often creates anxiety, fear of rejection, and a deep sense of inadequacy. Later on, it leads to loneliness and unhappiness, because the relationship is based on external variables, not substance. They choose women with whom the relationship lacks depth, but they don’t allow themselves other criteria, because society demands this of them.

Patriarchy

This entire structure rests on patriarchal foundations. Because in patriarchy, a woman’s value is tied to her appearance, and a man’s to his earning power. Relationships become transactions. These beliefs are still passed down by fathers and reinforced by society, so boys grow up believing that only this formula will earn them approval and happiness. But that’s a lie.

If you’re a man and this resonates, ask yourself:

What does it mean to me to have a beautiful partner?
How does it affect the image I have of myself?

  • What am I afraid will happen if I choose a woman based on other traits, like character, compatibility, emotional connection, instead of looks?

  • How do I feel when I’m next to a very beautiful woman? Do I feel fear, self-doubt, or a need to prove something?

  • How is my value as a man tied to the woman I have next to me?

  • If I couldn’t rely on looks to choose a partner, what other qualities would be important to me?

These questions will help bring you closer to your true desires, beyond the stereotypes, and give you a trusted guide so you can track, find and pick the right partner for your authentic self.

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The Netflix series we needed

I made a video a while ago where, at the beginning, I mentioned that teenage boys can be somewhat scary and intimidating to women. A lot of people were outraged in the comments—why was I saying that? What did I mean? I explained:

“Teenage boys go through a phase where they need to prove their masculinity to one another and to the outside world. It becomes a performance, a spectacle, and unfortunately, this often translates not just into shouting loudly and swearing but also into harshness—because that’s what patriarchy has taught them. That sweetness and kindness are signs of feminine behavior and weakness, things to be avoided at all costs.”

In the introduction of my book, Who Women Want, I say that not all women want the same thing—because women are people. They are not bees with a hive mind.

The closest thing to a hive mind isn’t found in women but in boys growing into men. Not because boys are less intelligent or because they are simple creatures—none of that nonsense, don’t worry.

It’s because of the man-box. These characteristics that become the “masculinity meter,” the standard by which boys measure and evaluate one another, and anyone who deviates is pushed to the margins. That’s why breaking the cycle of stereotypical masculinity is so difficult—because of fear. Boys are constantly weighing and testing one another in a relentless effort to prove they are “man enough,” so they don’t fall in the hierarchy and risk being ostracized. Keep that word in mind.

Sophisticated, educated (or posh) types like us, who stand on the other side and fail to see the suffering of boys, who only see the shouting, the swearing, the bullying, and the behaviors we label as “toxic masculinity”, we bear responsibility.

We are the ones who use difficult words like ostracized and exclude them, and right when we talk about dismantling privilege, we flaunt it.

The anger toward difficult words reminded me of a play I watched last year that had me crying from start to finish: Another Thebes. It reminded me of a young man I once dated. We’d met online—our lives ran on parallel tracks, and we would never have crossed paths in real life. I called him The Bronx. I’d written about him:

“His vocabulary consists of about a hundred words. He’s uninterested in anything beyond his own life. He doesn’t read, gets bored even watching movies, and finds nothing enjoyable except women, motorcycles and food. We have absolutely nothing in common. He constantly insults me, belittles me, and sometimes it’s exhausting.

But I ignore it. I don’t know how I realized this, but I know he doesn’t mean any of it. And I don’t take it to heart, which even impresses me. It’s like he has to say these things, so I don’t think he’s ‘soft,’ so he appears strong in my eyes, to maintain some invisible, unknown standard that I can’t even fathom. He insults me and I tell him I want him. He replies with a hundred kisses, tells me he’s thinking of me, then insults me again—then says he wants to hold me tight.

He would get angry whenever I used difficult words—angry at me even though he was actually angry at himself.

One day, we had ordered pizza. We were sitting on the bed, and he was still eating. At that moment, I had let my guard down, and without thinking, I reached out and stroked his beard. It lasted a few seconds. He turned to look at me. Oh shit, I messed up, I thought—he’s going to have a go at me.

Instead, he said, ‘Irini, I have pizza, music, and you stroking my beard. It doesn’t get much better than this. I don’t know how I’ll ever get over it.’ And he didn’t say it sarcastically. But of course, right after that, he took it back and started insulting me again.”

Sometimes, you get a glimpse of the boy beneath the mask. Sometimes, they show it to you on purpose—because they know that you, the overly emotional woman, crave to see it. It’s precious to you, and you’ll do anything to protect it. So they show it to you in order to take advantage of you.

But sometimes, they can’t control it, and the mask falls. And beneath the man, there is the boy.

“Do you like me?”

That desperate need to be accepted and loved—a need that both men and women share. But men are only allowed to satisfy it through sex. The fact that they aren’t allowed anything else destroys them—because on some level, they know.

They see what they’re missing. They see the magical world of women, full of sharing, emotion, and touch that isn’t shameful. They see it through the glass, like The Little Match Girl, and they know it’s not for them.

A tenderness they can’t touch. And that makes them angry, but with a rage that has no clear target. They don’t know how to be angry at society, and they’re not yet capable of being angry at themselves. (That comes later—with addictions, gambling, substances and other self-sabotage and self-destructive habits).

So they get angry, because anger is the only negative emotion men are allowed to express. But beneath the tip of the iceberg, it’s not anger. It’s sadness. It’s grief. It’s the pain of losing something they never had, but could have had, if only they weren’t required to be men.

And when women deny them sex, the only form of intimacy they’re allowed to seek, that makes them even angrier. A rage that terrifies women, forcing them to live in fear. And so they get angry too. They insult men—all men—because they want to stop fearing them. And men, in turn, get even angrier, hating the women who reject them because they fear them. Many find comfort in the arms of the manosphere.

Even when they’re in relationships, many men only get a fleeting glimpse, just a sliver, of what true freedom could feel like. The freedom to not constantly fear your own shadow in a world that judges you by how masculine you appear to be. The freedom to be accepted as you are, to be told you are enough. A mere idea of what love might feel like. But that light and brilliance scare them because they’ve spent their whole lives in the dark.

They become avoidant. The tenderness of staying is unbearable. Just as they get close, they pull away again. The light is not for them. They prefer to keep a safe distance, wearing loneliness as armor, fortified in their stronghold of self-sufficiency and autonomy. This is the prison of masculinity—even within a relationship, even within a marriage.

I’ll bring money home and protect you (from whom?), and you’ll have food ready, sex available, a clean house, and care for me when I need it. Closeness and connection, in moderation, because it is blindingly terrifying.

And women are left with bitterness, which is a mixture of pain and shame. The bitterness of an overflowing river of tenderness that has nowhere to go because the one it’s meant for refuses to receive it, except as home care or emotional labor. Tenderness that freezes and hardens instead of flowing from its spring.

The light is not for them—unless they were lucky enough to have parents who had all the colors on their palette and the willingness and ability to paint outside the lines. The invisible privilege that becomes a kaleidoscope. Parents who were emotionally present. Parents who were intentionally boring. Parents who were generous givers, both in words and actions, of love and attention, love for who you are, not for what you achieve or accomplish. Predictably, consistently, unwaveringly.

Except for the rare few who managed to do it alone, even with parents in the grey. The greatest challenge is transcending masculinity itself. It’s what we beg men to do, but they won’t do it just because we beg. No matter how much we beg. It’s a singularity—a space-time anomaly. They need the right stimuli at the right moment, repeatedly, aligned with a sequence of experiences that slowly confirm an initially vague and unformed idea: Maybe something in the world we know isn’t quite right.

And once the singularity occurs, it takes effort—an effort few are willing to make. It takes curiosity. It takes time. It takes energy. But above all, it takes what we hear in therapy: lean into the uncomfortable. To lean in and sit with discomfort. Until it becomes familiar. Because new ideas and beliefs can be uncomfortable at first—like new shoes. You have to try them on, walk in them, break them in until they become part of you, fitting you perfectly, until you never look back. Not just because you chose them, but because if you ever try to wear the old ones again, you wonder how you ever endured the rotten soles and the holes that let water seep in.

“How did you feel when your father looked at you with shame?”
We talk about the male gaze toward women, but not about the male gaze toward men. The gaze that measures and evaluates. Are you man enough? And so many boys, so many men, feel ashamed of the male gaze upon them—because it finds them lacking, because ithe man they look up to is ashamed of them.

Shame—not for something they did, but for who they are.

“I don’t deserve hot chocolate; I shouted”
I don’t deserve that much grace. I don’t deserve that much kindness. I don’t deserve love for who I am because I am not good enough. Something inside me—or about me—excludes me from the privilege of being loved for who I am. Something, sometime, made me believe this. And I will carry it all my life, and so will those who come close to me. And if I don’t let it go, it will define me until I die. Or until I destroy another life.

“We have to accept that we could have done more.”
From this story, you will remember the boy. But you must also remember the father. He was as good as he could be, but he should have been better. How could he be better with the father he had? I don’t know. I do know that masculinity is a generational issue—and a social one.

We should have done more. Who? All of us.

Parents must be present. Teenagers must question their parents, they must stop seeing them as gods and recognize them as flawed human beings. And parents must accept this loss and step back, slowly, carefully, with a steady love and unspoken safety nets. Because only then can children move forward and surpass them.

The debt is not to the past but to the future.

The debt is to the next generation. But what do you do when the next generation moves backward instead of forward? When it rediscovers lies we thought we had left behind, repackaging them in new, shinier package, this time not in books no one will read, but in short-form videos with millions of views. Coated in baby oil on the arms of alpha male influencers on TikTok.

We were not prepared for this.

Parenting is the hardest job in the world, yet everyone is doomed to do it as an amateur. Clumsy, awkward, imperfect—at best. Or much, much worse. No matter how many resources, books, and mental health professionals exist, there will always be a gap in understanding. The world of teenagers will always be a mystery to the world of adults.

We were not prepared for the fact that while a child sits quietly in their room, staring at a screen, their life might slowly be unraveling. Invisibly. Silently. And boys have been taught not to ask for help. Why? Because they have to be men.

We should have done more. Who? Everyone. Children are not raised by their parents alone. They are not raised in a bubble or a greenhouse. Every child is shaped by every classmate and, therefore, by every parent at school. They are shaped by everything they see or read. By every celebrity who becomes a role model. By social media. By pornography. Every child is raised by society. We all take part in raising them. We need to do more.

 

 

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The truth about incels

A modern feminist approach challenging the narrative & creating change

Incels are often seen as villains in many feminist circles. They are the enemy, just like feminism is their enemy. But there should be no war at all. In reality, the vast majority of men who identify as incels aren’t mass murderers but depressed, isolated and underprivileged men who harm themselves more so than others. Feminism ought to stand by their side, because feminism should mean empathy and solidarity.

The problem

Incels perceive themselves as having lower value as romantic or sexual partners than other men. They place excessive importance on physical attractiveness and financial prospects to attract women, and underestimate women’s preferences for intelligence, kindness and humour. Incels’ inaccurate perception of what women desire in partnerships, leads to blaming women as well as other men for their lack of romantic success.

The role of dating apps

Rejection on dating apps amplifies their beliefs, with adverse consequences on their mental health. They create a distorted self-perception with low self-esteem, develop maladaptive coping mechanisms, and avoid accountability for their actions. By projecting their insecurities onto external reality, they reinforce patriarchal values and dehumanize the women they seek to date, further reducing their chances of romantic success.

A vicious cycle

Rejection sensitivity refers to an individual’s heightened and often anxious response to the perceived possibility of rejection or social exclusion. It seems that in rejecting themselves and believing they will not be good enough for potential partners, incels believe everyone else will agree. This may contribute to self-isolation and hostile behaviour, making them more dismissive of others and resulting in an unfortunate self-fulfilling prophecy.

The solution

It’s time to stop blaming incels and start blaming the society that raised them. Unlearning harmful anti-feminist ideals and seeking education on women’s lived experiences, is the start. Learning to cultivate trust in humanity, building one’s self-esteem with deep work, by seeking social and mental health support and recognizing that romantic relationships are possible for everyone, is the key to creating meaningful change.

My work is to help and guide men through the path of escaping maladaptive thinking and behaviour patterns that harm them and their possibilities of forming healthy relationships. I can help men redefine their ideas of masculinity and femininity and understand the female experience. Understanding leads to empathy and empathy leads to connection, which is marks the start of relationships. Let me be part of your journey and guide you through. It’s time for change!

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Men & Vulnerability

A challenge for men

Vulnerability has become the new buzzword in relationships, much like “empathy” was a few years ago. Since women overwhelmingly seek therapy and counselling to explore and understand their emotional inner worlds, there’s growing pressure on men to evolve emotionally to avoid being left behind.

However, this request often falls flat. While men may desire the courage to embrace vulnerability, as it sounds promising, they often grapple with internal resistance or societal expectations of masculinity. Traditionally, vulnerability suggests weakness, and it’s defined as being exposed to the possibility of physical or emotional harm.

Historically, male roles centered around strength, protection, and provision. Being asked to show vulnerability can feel like a threat, clashing with ingrained narratives of masculinity that discourage anything perceived as weakness. Failing to meet these standards often triggers fears of rejection and social exclusion.

Survival strategies from prehistoric times taught men to assess each other for weaknesses, as any sign of frailty was seen as a liability to the group. Such men were undervalued as partners and were in risk of losing social standing. This evolutionary instinct still prompts men to conceal any perceived vulnerabilities.

Brené Brown, known for her research on shame, redefines vulnerability as uncertainty, risk, and emotional exposure. Her perspective reveals the courage required to engage in vulnerable acts. Demonstrating bravery garners respect and admiration, not just from other men but also from potential partners, aligning with cultural “warrior” archetypes found in myths worldwide.

Today, many developed societies enjoy unprecedented physical safety, diminishing the need for male protection. Ironically, men now feel inherently vulnerable because the traditional protector role is less relevant. The diminished need for male protection challenges their sense of value and purpose, sparking a broader identity crisis.

Men’s existential need to be needed is significant and documented. Studies in the U.S. show that messages like “No one needs me” and “I’m worthless” are common themes in men’s suicide notes. Women’s economic independence has also shifted traditional dynamics, reducing men’s role as providers. Adjusting to this cultural shift in just a few generations is no easy feat.

Vulnerability is often misunderstood as merely expressing deep emotions, but it encompasses much more: asking for what you want, setting boundaries, requesting help, trying new things despite the risk of failure, and approaching a potential partner with the possibility of rejection.

In essence, vulnerability surfaces whenever our identity faces potential challenge or risk.

 

The value of vulnerability in relationships

In intimate relationships, vulnerability fosters closeness, a vital element for healthy connections. Sharing your truth invites genuine connection and builds trust. Revealing our authentic selves signals that we have nothing to hide and pose no threat.

People often conceal their truth in order to maintain a sense of control and security, avoiding discomfort. Healthy vulnerability requires discernment—knowing what to share, with whom, and when. It’s part of personal growth, pushing us beyond our comfort zones to explore new possibilities. Without venturing into the unknown, we miss opportunities for transformation.

Vulnerability demands courage—to face fears and take leaps of faith without guaranteed safety. While falling flat on our face and failing are very real, possibilities, each attempt teaches resilience and flexibility, making future challenges less daunting.

 

Can men be vulnerable and attractive?

There’s no universal answer, as women’s preferences vary based on upbringing, culture, trauma, and personal experiences. However, one general principle holds: vulnerability expressed from a weakened, self-deprecating place often feels uncomfortable for women. If a weeping man appears unable to care for himself, let alone his partner, it can be unsettling for a woman.

On the contrary, vulnerability is attractive when it stems from a man’s empowered self. When men accept themselves and strive for growth without seeking validation, they display strength—even in tears. This form of vulnerability isn’t weakness but courage: revealing imperfections without collapsing or begging for approval.

True vulnerability is an act of bravery, a willingness to take risks despite insecurity. By embracing this mindset, relationships can flourish, allowing deeper, more meaningful connections. Without such openness, relationships risk stagnation, becoming dry and unfulfilling.

Emotional closeness is the essence, the magical elixir that reveals the other person in their multi-layered wholeness and helps keep the relationship alive.

Vulnerability isn’t easy, but that’s its nature. Men can choose to remain attached to outdated standards of masculinity or become part of the new generation of men who opt for equal, mutual, and authentic relationships.

 

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The truth about the bear dilemma

bear dilemma barbie

The truth about the bear dilemma

So much has been written about the bear debate, and yet the conversation kept on, fuelled by men’s reactions. Why is it that so many men find it impossible to believe that this conversation is even happening?

Men who use all caps on social media, mad with frustration:

“But bears are dangerous! How can you not understand that? They can kill you! Why would you choose to be alone in the forest with a bear instead of a man?”

The answer is “so that you wonder why”. So that you ask yourself why. Because it’s a question that needs to be asked—and more importantly, reflected upon.

Why would a woman say such a thing? Could something else be at play, rather than the naive belief that bears are cuddly like Winnie the Pooh or fluffy plush toys? Could it be that this conversation isn’t about bears at all, but about men?

Could this be a sequel of the #MeToo movement, which, after the rejection of Harvey Weinstein’s conviction (because there were “too many” victims), didn’t achieve what it had promised?

Maybe the conversation that #MeToo started needed to go on, and a bear just happened to be passing by. The hero we didn’t know we needed.

Of course, those who react to the bear issue believe #MeToo had gone too far. On this, there’s a quote from a Guardian article on the #MeToo’s aftermath following Weinstein’s overturned conviction and the [then] likelihood of Trump’s return to the presidency. It says:

“The only thing that’s gone too far about MeToo, is the hypocrisy of suggesting it’s gone far enough.”

The bear was just a means to an end. Hopefully, we’ll find new means every so often, to keep the conversation going.

The bear memes are endless but the arguments supporting the bear choice are clear:

  • Because the bear will recognize I’m human and probably won’t bother me if I don’t bother it.
  • Because bears rarely attack humans, unlike men.
  • Because everyone will believe me if I say a bear attacked me.
  • Because no one will ask what I was wearing if a bear attacks me.
  • Because no one will ask if I’d been drinking if a bear attacks me.
  • Because no one will ask if I “led it on” if a bear attacks me.
  • Because no one will ask if I mentioned having a boyfriend if a bear attacks me.
  • Because no one will ask if I’d had a past relationship with the bear if it attacks me.
  • Because no one will say I was “asking for it” if a bear attacks me.
  • Because no one will ask if I screamed for help when the bear attacked.
  • Because no one will ask if I fought back enough against the bear.
  • Because no one will ask if I tried to reject the bear politely.
  • Because no one will question if I was too polite, making it seem like I consented.
  • Because the bear won’t violate my corpse after killing me.
  • Because no one will say, “Impossible, I know that bear, it’s a nice guy.”
  • Because the bear won’t say, “Serves you right for choosing a man over me.”

All these arguments make perfect sense in our society, where rape culture is the norm. But this isn’t about bears.

The arguments about the bear are really about men. And this conversation will remain relevant as long as people react so strongly. If one in three women had been attacked by a bear, no one would deny there’s a problem. But the conversation isn’t about bears.

If you’re a man, don’t focus on the bear. Look at yourself. Look around you—your friends, your conversations, the “locker room talk”. Reflect on what you’ve said or done in the past. Consider what you’re saying and doing today. How much safety do you inspire? How are you contributing to making the world safer for women?

Don’t look at the bear. Look at the forest.

Don’t look at the bear. Look at yourself.

 

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What is feminist dating?

What is feminist dating?

The term “feminist dating” is a bit cringe, I know, but it’s only temporary. Because dating needs updating. As we know it, it’s old-fashioned, archaic and problematic, based on ideas and ideals of the past.

A little of the 1800s, where the man had to be a gentleman and the woman a “lady”. A little of the 1950s, with the man being a provider and the woman a virgin and home maker, a little of the 70s sexual liberation, meaning sex before marriage is allowed, but women can’t have a body count over 5 or they are cheap sluts. A little of the 80s and 90s, when we read on women’s magazines “10 ways to drive him wild in bed” -just the man, because female pleasure was too complicated and the clitoris a mythical organ like the horn of a unicorn, and on top of that, you’d better fake an orgasm to look cool and make the man feel good. At the same time, we had the idea that women are supposed to play hard to get, so no means yes, so out of the window goes consent.

Add a dash of porn culture, where abuse becomes the norm, and throw it all in the dating apps mixing bowl. The cocktail is toxic. That’s why I decided to write a book and start a movement redefining dating between men and women, so that it’s healthy, fun, equal and mutually pleasurable. Feminist dating is the dating you want, even if you still haven’t come to terms with the word “feminism”.

If you want to put the new rules of dating into practice and change the way you approach relationships and communication with the opposite sex, I’m here for you. Fill in the form and I’ll get back to you with a plan!

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How to avoid the Friendzone

Friendzone

How to avoid the Friendzone

Feminism rejects the friend zone concept and rightly so, as it’s used by men who pretend they want to be friends with women they are attracted to, in order to enter their circle, gain their trust, wait until they’re feeling vulnerable and then try to get them to have sex with them. This is lying, manipulation, betrayal and, of course, misogyny. I’m not talking about this. What I am talking about, is the accidental friend zone, when you didn’t take action and show initiative early on, and then you find the momentum is gone. That said, here’s my advice.

1. Start as you mean to go on

Yes, it’s scary and you risk rejection, but you need to communicate your romantic interest sooner rather than later. This can help avoid misunderstandings and mixed signals, and show her you’re not just looking for friendship.

 2. Be clear but not creepy

Don’t stop being friendly and smiley, many men turn creepy when they want to express interest. Build a special connection, flirt, be funny, compliment her or, even better, tease her lovingly (meaning without impacting her self-confidence, it’s called benevolent teasing). Ask her out making sure she understands it will just be the two of you.

3. State your intentions

Expressing your feelings directly is the ultimate challenge. If you want to minimize the risk, try asking “have you ever wondered what we’d be like as a couple?” or say you had a dream that you two were kissing. You’ll judge if it’s a good idea to proceed by her reaction.

4. Respect her decision

If she doesn’t feel the same way about you, you have to accept her choice and respect her boundaries. You can do this by giving her space and focusing on yourself, on your hobbies, or meeting new people.

5. Time to move on

If you have feelings for someone, it’s very hard to stay away from them, especially if they seek out your company. But remember, if you like them romantically, it’s not friendship. You’ll be torturing yourself if you try to remain friends, and it will keep getting worse. Do yourself a favour and move on.

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© 2023 Irini Georgi

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Dangerous masculinity role models

Toxic masculinity

Dangerous masculinity role models

I have made it my life’s mission to talk to men about feminism. It’s not that easy, though. You see, men don’t listen to women, especially women who talk to them about feminism. The problem is that men listen to other men. And you know what kind of men talk to other men? Let me tell you.

You probably know Jordan Peterson. The handsome silver fox who in another life we might have called daddy, who is clever and charismatic, and used to sort of make sense, even though he was terribly selective in the research he used to support his arguments. He just loves to talk about the biological differences of the sexes and how different men and women’s nature is, you know, the usual kind of stuff boomers say, but in the last few years, I almost worry about him. (I mean, even the best of us are in therapy to resolve issues with our mother and grandmother, and even the best of us cry all the time, but I don’t cry that much in front of the camera even when I talk about the hundreds of rape stories women have confided in me).

I don’t know if Peterson really lost it or if he’s doing it because every time he cries on camera he wipes away his tears with hundred dollar bills or for a completely different reason. I suspect he may be in the category of those who started their online career relatively modestly, and gradually became radicalized by their own audience. Yes, radicalization doesn’t just happen from the creator to the audience, it also happens the other way round and it’s a very interesting phenomenon that to a small degree, happened to me too. (To the left, to the left).

In the manosphere, in particular, many started out as, say, fitness coaches talking about squats and protein, and because of the public’s thirst for edgy content, they turned it into misogyny, alt-rightism, and machismo.

All the way to the dystopia of Andrew Tate. Who openly told young men to rape women to put them in their place, and the man wasn’t just talk, he practiced what he preached, he even had a trafficking gig. Talk about authenticity, living the criminal dream.

Tate was hugely influential but no longer exists on the internet. He had been cut from all social media except for a brief reappearance on Twitter, in which, thanks to the genius of Elon Musk, his account had been reinstated, but enter Greta Thunberg as a goddess ex machina, and he was sent to prison.

The thing is, Tate was just the tip of the iceberg. There are thousands of neophytes out there who want to be Tate in Tate’s place, and they’re doing everything they can to make it happen, because they know there’s a gap in the market and they are aching to fill the hole.

Tiktok is filled with would-be Taters (I don’t know if the word exists), telling fifteen-year-olds to be “real men”, to take steroids to get big, to stop whining, to stop acting like little bitches, to learn how to make money online, (probably by scamming 12-year-olds), to invest in crypto, and if they are in their twenties, they are worthless if they don’t have a lambo. A Lamborghini. In their twenties. In this economy.

Taters pop up on social media like dick pics in the dms of girls with pics in a bikini, and they constantly talk about what it means to be a man, which in their worldview is to be a gym bro, make tons of money, not talk about feelings and other simp stuff like that, be angry all the time and view women as holes, unless it’s time to procreate. (Even then, women won’t be real people, but household sex robots who cook, clean and provide sex and care).

Taters become pop sensations who actually influence millions of teenage boys who see a video first, and then another pops up on their feed, and another, and another, until they believe it all and adjust their idea of reality through the distorted filter of what we call problematic masculinity.

Men, especially young men, are in dire need of guidance. They are desperate for guidance from almost anyone to help them make sense of a changing world, a world where what they were taught as children, no longer seems to apply. They lived through the MeToo movement and saw women angry, and their immediate reaction was “not all men”, meaning defensive or passive aggressive, but that’s not enough anymore. They are becoming openly aggressive.

How dare women be angry when it’s them who have all the privilege? The whole world tries to take care of them and protect them, how many women have you seen doing manual labor in a blue-collar job? They don’t have to go to war and they get saved first if the ship goes down.

But worst of all, these dirty hoes deprive Good Guys of sex, since none of them agree to have sex with me. By what right, you b*tch, do you say no to a Good Guy?

And they talk a load of nonsense about “patriarchy”, as if it’s not them who have the upper hand and have turned men to beta subs. They talk about “rape culture” as if we don’t all condemn true rapists, they say they don’t like wolf-whistles, then why did you wear that skirt you slut? To top it all, they say genders are more than two, all that woke bullshit, libtard feminazis, that’s what they are.

They say masculinity is “toxic” and they pretend they’re into dudes you can’t really call men, sissies, pussies, simps and beta males, who talk about their feelings and cry like little girls, all soft and weak, who will never be real men.

Because real men aren’t like that. They are tough. Strong. Powerful. Dominating. They don’t need to talk much. They’re alphas. These are the kind of men who win at life. Everything else is lies and propaganda, for a new order of things where men will lose their hard-earned rights and will be emasculated in childhood, growing up like girls, lest they express their true male biological nature. Whatever woke crap they try to sell us, is part of their Plan to feminize men, and the real man must resist”.

And resist they do. They resist by turning to neo-conservatism, i.e. alt-rightism, i.e. the far right, and misogyny. They desperately seek to belong and feel like they fit in a society that is changing at a swift pace, and where progressives laugh in their faces and call them uneducated fools. All they have left is hatred and resistance to anything progressive. They in turn mock and curse progressivism, because it is the only way to exorcise their fear and the threat that no one needs who they are anymore, no one needs what they were taught to be. Because the masculinity they think is pure and authentic, is an insidious social construct.

The trend is ubiquitous. The amount of misogynistic comments I get on Tiktok is heartbreaking. I do find them interesting, from an anthropological and sociological point of view, but what saddens me is that we could talk about so much more complex concepts, like analyze Barbie and beauty culture from a post-feminist and capitalist point of view, or redefine masculinity and deconstruct the male experience at a time when the delusion of patriarchy as a logical structure of society is being shaken to the core. But no. Still, after all this cultural shift, mentioning the word “femicide” or saying that a joke might be sexist makes you a feminazi. Honestly, I miss the dialogue we could be having.

Masculinity is in crisis and we don’t have enough positive role models of evolved masculinity. Modern masculinity. You know what we have? We have Bedros Keuilian. A pumped up Russian-American entrepreneur who has built an empire based on men’s need to belong, and to regain a sense that the masculinity they know still has value. Keuilian offers many services, he is also the writer of a book called “Man Up”, but the most infamous of all is the Modern Day Knight Project, which trust me, has nothing to do with romance or magic.

The MDK Project is a 75-hour bootcamp for the ultimate alpha male. Keuilian says “some would call it torture, but I call it opportunity”. Men go and pay money to have some ex-military dudes with muscles and cigars force them to roll in mud for three days, (we’re talking lots of mud), on wires and rocks, to hike up mountains loaded with gear, roll in mud again for long distances, while they are being bullied, screamed at and put through frat style hazing. They don’t let them sleep, they make them do drills that simulate Navy Seals’ Hell Week (that none of them have trained for), they nearly waterboard them, and even make them dig their own graves and lie in them until they nearly suffocate. A man died the 5th time the program ran. Of course, everyone has signed a liability waiver.

Do you know how much they pay for the privilege of doing the MDK project? Eighteen thousand dollars ($18,000).

If I wanted to laugh I’d say that’s the gayest cry for help I’ve ever seen, paying to be soaking wet for three days lying in ditches next to other sweaty men, that’s the only horse shoe theory I can subscribe to, because otherwise you’re better off paying a dominatrix to put you through this, it will be cheaper and in the end you could have sex if you want, but I don’t think you care about that at all.

But it’s not funny. What is the least funny of all, is that they have also created the Squire program for teenage boys, from 13-14 years old. They send the boys along with the fathers, so that the boys can become “men”. (Because normal childhood trauma isn’t enough, so let’s add some more for good measure).

In fact, the benefits of the program include “he will no longer behave like a child”. The narrative is chillingly accurate from the opposite side of our worldview. It’s that society wants boys to be weak and soft and that Hollywood portrays the male ideal of the submissive loser, so you need to protect your son from the feminization they want.

“They” refers to us who want kids to be kids. “They” refers to us who want men to be whole humans. Because patriarchy has drawn a vertical line down the human condition, and has decided on this side are the masculine traits: strength, protection, power, logic, and on this side the feminine: sweetness, care, communication, emotion. But women are allowed to borrow a bit from the masculine side, because for a woman, aspiring to be more like a man is positive, while for a man, wanting anything to do with femininity is shameful.

The point is not to be a man in touch with “your feminine side”. There is no feminine and masculine side. The point is to be whole humans, to live the full spectrum of humanity, or we condemn ourselves to self-mutilation and life in the prison of patriarchy. Stereotypical masculinity wants men to live half lives.

We have to protect our boys. Girls may be at risk from the beauty standards of Instagram and Tiktok and from the oligarchy of expected femininity, but boys are at risk of losing their very humanity at the altar of masculinity.

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Beauty Standards & Pretty Privilege

beauty culture barbie

Beauty standards & Pretty Privilege

Now that the Barbie conversation has died down, we need to talk about beauty. I was there in the cinema, during the scene Margot Robbie tells an old woman “you are beautiful”, when a hundred little voices in the theatre around me chanted in choir “no she is not!” It’s always been a bit ridiculous to insist “all women are beautiful” and call it feminism. It’s meaningless, and, frankly, a little embarrassing.

Not that beauty standards are as natural or universal as you’d think. To a large extent, they are constructed and imposed by various nefarious forces, such as white supremacy and colonialism, capitalism and patriarchy. Traits associated with whiteness (or recently racial ambiguity), wealth, youth, thinness, health and heteronormativity are usually presented as the norm or the ideal, while other traits that deviate from them are marginalized or stigmatized. How are these forces impacting beauty standards? Here’s how:

White supremacy and colonialism have created a hierarchy of skin color, where lighter skin is considered more beautiful, desirable, and valuable than darker skin. This is a result of the historical oppression and discrimination of people of color by white colonizers, who associated whiteness with purity, civilization, and power, and blackness with impurity, savagery, and inferiority. This hierarchy of skin color has led to the widespread practice of skin bleaching or lightening, which can have harmful effects on physical and mental health.

This has imposed a narrow and rigid definition of beauty, where certain features that are associated with whiteness, such as straight hair, thin nose, small lips (in the past), and a slender body, are considered more attractive than features that are associated with other races, such as curly hair, wide nose, full lips (in the past), and a curvy body. This is a result of the cultural erasure and assimilation of people of color by white colonizers, who imposed their own standards of beauty on the colonized populations and devalued their native cultures and aesthetics. This narrow and rigid definition of beauty has led to the widespread practice of cosmetic surgery or alteration. It’s hard to find a woman in Hollywood who hasn’t altered her nose and it’s hard to find a career woman who doesn’t straighten her hair.

[Oh, and if you think that because full lips and curvy bodies made a come-back, we’ve been liberated from the white supremacy body standard, think again. The fact that western beauty standards can “borrow” physical traits that belong exclusively to non-white people, and incorporate them into the western beauty ideal, in a way that could never be found in nature, opens a whole new can of worms we’ll discuss in classism].

Patriarchy reinforces a gender binary of beauty (gender dimorphism), where certain features or traits are considered feminine or masculine, and are assigned different values and meanings. Feminine features or traits, such as softness, delicacy or sweetness, are often considered inferior, weak, or passive, but for women, they are desirable, while masculine features or traits, such as hardness, strength, or aggressiveness, are often considered superior and powerful, and are the only safe options for men. This gender binary of beauty can limit the expression and diversity of people’s identities and preferences, and can create pressure and stigma for those who do not fit into the normative categories.

Patriarchy also creates a double standard of beauty, where women are expected to conform to a higher and stricter level of physical attractiveness than men, and are judged more harshly for their appearance. Women are also expected to invest more time, money, and energy into their beauty routines, often at the expense of their health, well-being, and autonomy. Men, on the other hand, are valued more for their skills, achievements, and personality than their looks.

Patriarchy perpetuates a culture of objectification and sexualization of women’s bodies, where women are reduced to their physical appearance and treated as commodities or ornaments for men’s pleasure or consumption. Women’s bodies are also subjected to constant scrutiny, regulation, and control by men and society, such as through dress codes, weight, hairstyles, makeup or cosmetic procedures. This culture of objectification and sexualization can have negative consequences for women’s self-esteem, body image, mental health and safety.

Classism is closely connected to beauty, because it’s the rich who set the standards and keep raising the bar to exclude people who will never be able to afford the privileged lifestyle. Back when workers worked in the fields and caught the sun, being pale was considered a must. After the industrial revolution, where workers were closed up in factories and never saw the sun, tanning became fashionable because the rich could afford holidays on the beach.

A new cream or a new lipstick used to be enough. Now, it’s a signature 25 product skincare routine every night, a new derm treatment every week and a state-of-the art surgical procedure every month. If you read between the (non-existent) lines, the “clean beauty” aesthetic and “the 5 minute face” both have a prerequisite of a perfected blanc canvas, a real life face-tuned face, altered and tweaked to be unattainable for the masses. Glazed skin, button noses, “foxy eyes” and overfilled lips, all normalized and expected. Makeup becomes vulgar, because if you’re rich enough, you shouldn’t need it.

Capitalism creates a market for beauty products and services, which generates a huge demand and supply for them. The beauty industry is one of the most profitable and influential industries in the world, with an estimated value of over $579 billion in 2023.

The beauty industry creates artificial needs and desires for beauty products and services that promise to enhance one’s appearance and social status, as well as to act as health care, self-care and even prayer, voodoo or moral imperative, using various strategies to manipulate consumers’ perceptions, including outrageous claims that can be downright dangerous. It all creates a cycle of consumption and dissatisfaction, because no product or treatment will ever cure the systemic oppression dynamic.

The beauty industry also creates unrealistic and unhealthy standards of beauty that are impossible to achieve or maintain, and that constantly change over time, to keep consumers feeling insecure and inadequate, so that they seek to buy more products and services to improve their appearance and self-esteem.

So now we get that beauty standards have psychological and spiritual effects on people, especially women and marginalized groups. They can cause anxiety, depression, dysmorphia, eating disorders, self-harm, low self-esteem and internalized oppression. They can also disconnect people from their true selves, their bodies and their emotions.

But here’s the thing. Beauty is a privilege and “pretty privilege” is a real thing.

The term is used to describe the benefits and advantages that people who are considered attractive by society’s standards receive, such as more attention, opportunities, and rewards. Pretty privilege is based on the assumption that physical appearance is a valuable and important trait, and that people who are more beautiful are also more worthy. Some examples of pretty privilege are:

People who are more attractive are more likely to be hired, promoted, or paid higher salaries than their less attractive counterparts. This is known as the beauty premium or the halo effect. According to a study by Daniel Hamermesh and Jeff Biddle, attractive workers earn about 10% more than average-looking workers, and unattractive workers earn about 9% less than average-looking workers.

People who are more attractive are more likely to receive better treatment, service, or assistance from others, such as getting free drinks, discounts, or favors. Even beautiful criminals receive lower sentences. This is known as the “what is beautiful is good” stereotype or the attractiveness bias. According to a study by Elaine Walster and colleagues, people who are more attractive are rated as more friendly, sociable, competent, and trustworthy than their less attractive counterparts.

People who are more attractive are more likely to have more romantic options, partners, or satisfaction than their less attractive counterparts. This is known as the matching hypothesis or the physical attractiveness stereotype. According to a study by David Buss and colleagues, physical attractiveness is one of the most important criteria for mate selection across cultures.

Oh, and fun fact, if you are beautiful, your TikTok video is way more likely to go viral, thanks to the infamous TikTok beauty algorithm, which is based on detailed AI face mapping. That’s why you see so many beautiful people on the app, making it hard to put your phone down. It’s because the videos of people the algorithm considers ugly are buried, while the ones from young, pretty teens are catapulted to fame. The whole experiment warps our idea of reality and keeps us feeling inadequate and even dissatisfied with our romantic options, because we are given the false impression that this is what people look like out there. The thing is, we were never supposed to encounter that many beautiful people in real life.

(And did I mention the algorithm also favors rich-looking environments? Yep, that too).

Pretty privilege creates and reinforces inequalities and injustices among people based on their appearance. People who are less attractive face lower opportunities, resources, or respect from others, as well as higher discrimination, prejudice, or self-hatred. They may also be ignored, excluded, or ridiculed by others based on their looks.

In other words, even though we know full well how oppressive and harmful beauty standards are, it’s still in our interest to adhere to them, in order to gain some power back. Being pretty paves the way to power, and it takes a lot of privilege to be able to ignore that fact and resist the urge to try.

So we pluck and we shave and laser body hair away, we straighten and we curl and we iron our permitted hair to death, we scrub and we squeeze, we apply serums, creams and masks and 25-step-skincare routines before bed, on silk pillowcases to keep wrinkles at bay, we strategically burn, electrocute and inject, we diet to depression, we cry in front of the mirror, we take supplements, we subtract foods, we spend years, so many years and money, so much money, from the less money we earn compared to men, because that’s the only thing that can buy us back what society has denied, the power to be seen as what we really are.

So what can we do? All we can do is be aware. We can recognize and acknowledge beauty standards and their impact on ourselves and others. We can question their sources and motives, we can resist and reject the messages and products that promote unhealthy habits, behaviors and mental states. We can embrace diversity and uniqueness and celebrate our body, even if we don’t consider it beautiful, even if we haven’t managed to love it.

We can create new narratives and practices of beauty that are more holistic, inclusive, and empowering. Although it’s too late, the beauty industry is already on that. So, what else? I don’t know. I never said I had all the answers. I guess we could work on liking people for their character, personality and behavior. I am laughing as I type. I know it doesn’t really work. But it’s all I have.

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The male experience

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The male experience

Within feminism, women talk about what it means to grow up as a girl and live as a woman, recording memories, events, traumatic experiences, repeating patterns, our relationship with our bodies from pre-adolescence to post-menopause. Thousands of articles, testimonials, discussions.

We share how others see our bodies and how it makes us feel, how we’ve been harassed and abused, and thoughts and feelings. All in all, this is the female experience. The experience of living as a woman. Women, we know. But what about men?

There is no detailed record of the male experience. Men don’t share things like this with each other, unless it’s isolated incidents for laughter or to talk about sexual conquests. As a society, we don’t talk about the male experience and the male trauma. Not because it doesn’t exist but because it is assumed that men will overcome it without help.

There is no discussion of the common male experience and what they have lived in their bodies, except in the military or sports. How do they deal with the pressure they suffer since they are little boys to act “like men” and then the pressure from their peers and society to have sex?

How do they feel? What are their thoughts while they are in adolescence? What do they go through when they realize their penis size is below what is seen as “normal”? How do they feel when they look in the mirror and their bodies don’t look like the ones in superhero movies? How do they feel when they realize their height will forever be an obstacle?

We’ve been fed the caricature of the teenage boy who only thinks about sex 24/7, but I’m sure it’s much more complicated than that. What are his feelings? I know men can be raped by women too, through psychological violence and manipulation. And when they tell their friends, they receive mockery instead of gentleness and care.

Who talks about this? Where is the support for men for all they go through? Who talks about men’s need for tenderness and affection, which they often fulfill through sex because they are ashamed to ask for it by name? How many men dare to say that they do not want sex but intimacy and companionship?

Articles written for men focus on how to become fit, rich or a player, or at best something humorous and easy to digest. There’s nothing raw and honest, about weakness or inadequacy or feeling like you’re not enough. Nothing real about fear, with unadulterated feeling. And having this content is absolutely necessary, because we all feel that way, it’s only human to feel that way, and men have to pretend they feel nothing.

It’s time to document the male experience and redefine masculinity, because being a man isn’t all about muscles, sex and money. Power and balls are not enough. Men are so much more than that and deserve to live the full spectrum of human existence. We’ re on the same side.

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