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Irini Georgi

What does feminist dating coaching mean in practice?

If you’re wondering what feminism has to do with dating, and why I offer dating coaching while constantly talking about patriarchy on social media, I’ll explain it briefly here.

The way we behave in dating, in relationships with the opposite sex, and in our romantic lives more generally, reflects how we have learned to think and behave from a very young age, within society. It’s no coincidence that most male dating coaches talk about alpha males, PUA techniques, and how to “play the game.”

The ideas we have about masculinity and femininity, about what the “right” man and the “right” woman should be like, what the roles of each gender should be, and how the dynamics between them should work, have a profound impact on our relationships. And, of course, there is the idea that men want (and should want) sex, while women want (and should want) relationships.

Messaging & Approach

A sexist approach can be apparent from the very first messages on dating apps or social media, and from the very first lines used in real life.

That’s why I teach my male clients, men who want and are trying to be good men, how to put themselves in a woman’s shoes, what the female experience is like, how a woman might think, and what she expects to see from a man, so they can understand how to send the right messages and how to make them cute, funny and interesting.

From the women’s side, I teach them how to identify and recognise problematic rhetorical patterns in men’s messages or words that may conceal sexism or problematic behaviours. I very often see women ignoring signs, or not noticing them at all, that are screaming danger or a values gap from a mile away. And sometimes I explain why a message they didn’t like, without knowing exactly why, was actually sexist.

The Date

There are dozens of small situations and behaviors on a date that are influenced by patriarchy, and it’s not just about “who pays.”

It’s about how the suggestion of where and how you’ll go is made, where you’ll meet, what exactly you’ll do during the date, whether it will be coffee, drinks, dinner or another activity, what time you’ll go and what time you’ll return, whether you’ll go for a walk, and of course, physical proximity and touching during the date.

Communication & Connection

Under patriarchy, men are taught to talk about themselves and not listen, or show much curiosity about a woman’s life, while women are taught the opposite.

Here, I help men develop active listening skills, as well as learn to ask clarifying questions. The focus needs to shift from “I need to impress” to “I want to connect.”

Women, on the other hand, need to learn to focus on “I don’t just want to test him, I also want to have fun.”

Kissing & What Comes Next

The conversations I have with my clients about kissing, especially with men who carry the burden of initiating because of patriarchy, are endless.

From when the right moment is and how we know it’s the right moment, to actual technique. And then come the even more complicated questions, such as how to ask her to go home with you, when to say it and how to inspire trust from the beginning, how to make her feel comfortable, and even what your home should be like.

Sex & Pleasure

This is where consent comes in. Fortunately, I don’t have to discuss much of this with my male clients, because they know all about it. The difficult conversations happen with women and the experiences they have had, so that they can understand that they were not responsible, and then learn to recognise earlier what they don’t want to experience again, set boundaries and move forward.

At the same time, we focus on desire and expressing it, rather than using sex as part of a strategy to prevent the other person from losing interest.

Relationship Dynamics

All of this is only the beginning. Because then we move on to relationship dynamics, which are once again influenced by patriarchy.

The (supposed) sexual liberation made casual relationships and situationships possible, but it did not eliminate the inequalities within them. Because of the demands of stereotypical masculinity, men are more often unwilling to commit, wanting instead to have sex with as many people as possible without the responsibilities of relationships, while women have grown up longing for someone to choose them.

Attachment Patterns

Patriarchy is responsible for raising men who are less emotionally available than women, and often lack the emotional skills and capacity, the emotional endurance to tolerate negative feelings, and therefore the ability to give and “hold” more emotionally.

And this brings us to attachment patterns. Because men are discouraged from expressing emotions and vulnerability as they grow up, they are more likely to have avoidant tendencies, while women, who are taught that they need to earn validation, are more likely to have anxious tendencies.

Here, I introduce new perspectives and we learn new habits, so that we can move beyond the self-protective patterns that have begun to prevent us from finding happiness.

So, what does feminist dating coaching actually mean?

It’s not about learning “tricks” to make someone want you or get someone to choose you. It’s about understanding how what we have learned about gender, desire, relationships and our own worth affects the way we flirt, choose, communicate, have sex and relate to one another.

It’s about learning to recognise real danger without being afraid of every difficulty. Setting boundaries without building walls. Giving people opportunities without abandoning yourself. Being able to say “no,” but also “yes” consciously, because you genuinely want to.

And, ultimately, stopping trying to win someone’s love and starting to build relationships based on desire, freedom, reciprocity and connection.

These are just some of the things we work on together. If you want to better understand your own patterns, communicate differently, and approach dating with more self-awareness and fewer “strategic games,” fill out the form and I’ll get in touch with you directly.

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What does it mean when someone does not have capacity?

It’s when someone wants you and cares about you, but they can’t. This is one of the hardest situations in relationships. Because you can see that the problem isn’t indifference. You see it when they look at you, when they show you tenderness, when you pull away and they tell you, “I missed you.” That’s why it confuses you so much.

Because someone can care about you and still not be able to. They may not have the capacity to love you consistently, long-term, in a way that makes you feel safe, in a way that allows you to relax and let go because you know they’ll be there.

Yes, they can care about you and still not be able to.

They care, but:

  • They pull away or shut down when you open up.
  • They avoid difficult conversations.
  • They shut down when there is too much emotion in the room.
  • They become defensive when you express pain or a need, interpreting it as an attack or accusation.
  • They disappear instead of sitting down and repairing the rupture.

So you’re left holding two truths:

“They love me, but they can’t give me the love I need.”

It doesn’t mean the feelings aren’t there.

But that person may only be able to be there for you in the happy moments, when the atmosphere is light. When you’re smiling, when you’re your pleasant, easygoing self, when you’re not asking for anything difficult or “too much.” When you don’t have many demands, when being with you is easy and convenient.

Not when you’re silent. Not when you’re hurting. Not when you need them to be present in the difficult, uncomfortable moment. Not when change needs to happen.

It doesn’t mean they’re a bad person. Truly, they may care about you deeply. But that doesn’t necessarily mean they have the skills, self-awareness and emotional maturity needed for a healthy relationship to thrive and be sustained.

It’s much easier to love someone in the good moments. Much harder to remain there in the not-so-good ones.

What destroys us:

The hardest relationships, the ones that destroy us the most when they end, aren’t the ones where there is no love. They’re the ones where there is love, but there is no capacity. There isn’t the ability for one person to tolerate difficult emotions and the transformative work that needs to happen within a relationship for it to work and evolve.

But because there is love, you see glimpses of the potential. Of what you could have, if only the other person could. You see the good days, the care, the effort, the tenderness, the embrace, the right words they sometimes say, and which mean everything to you. But they don’t last.

Those moments when you almost have it.

And you hope that from now on, this will be your everyday reality.

But it isn’t.

Love matters, but love alone isn’t enough. It also requires the courage to be vulnerable, accountability, repair, consistency, consistency, consistency.

Because they may care about you and love you, but they may not be able to love you in the way you need to be loved.

The tragedy of relationships is that someone can genuinely have feelings for you and still not have the capacity to choose you. These two things can coexist in the same person, and that’s what makes being involved with emotionally unavailable people so painful.

Were they “selling” you a future they never intended to give you? Maybe. But future faking implies a degree of conscious deception: someone presenting you with a future they know they have no intention of creating with you. But they may genuinely have believed everything they were telling you at the moment they were saying it. And that is actually a very common, if more complicated, version of what happens.

They may have loved you. Or they may have believed they loved you. But feelings aren’t enough. Love is a daily choice and a daily action.

And one of the hardest lessons in love is learning to stop evaluating people based on the intensity of their feelings and start evaluating them based on the clarity of their choices.

They may love you. They may miss you. But that isn’t enough. And so you grieve something that may have been emotionally real, but was never truly available as a relationship.

Because sometimes the most dangerous relationships aren’t the ones in which nothing was real. They’re the ones in which enough things were real for you to keep hoping.

And at some point, you have to stop asking:

“Did they really love me?”

The answer may be yes.

But the better question is:

“Were they actually willing and able to build a life with me?”

Believe the answer they give you with their life, not the one they occasionally send you in a message.

If you want to talk about what’s happening in your new relationship or dating situation, and how you can change the dynamics in the way you communicate with each other, so that the dynamic itself can change, I can help. Fill out the form and I’ll get in touch with you shortly.

Note on capacity

The text is written as though men are the only ones who lack capacity, even though that obviously isn’t true. However, it is true that the way men are raised within patriarchy can prevent them from developing emotional range and emotional resilience — meaning the ability to tolerate emotions, and therefore how much they are able to give and “hold” emotionally.

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