Irini Georgi

Not just dating coaching

If you follow dating coaches on social media or have watched Later Daters on Netflix, you might have a very specific idea of what a dating coach does. Let me stop you right there. That’s not who I am.

The whole concept might seem very life-coachy to you or you might think it’s about teaching Pick Up Artist tricks or just charlatanism. On top of that, since I openly do this from a feminist perspective, I often hear men say that because feminists don’t want to meet men, so what I must be doing is teaching women to hate and avoid them. Let me stop you again. I don’t do that either.

What I want is to destigmatize dating in general because we don’t take it seriously enough. Meanwhile, we take marriage and family very seriously, which makes me wonder, how are you supposed to meet someone to marry? Will you open the fridge and find the love of your life inside, right between the cheese and the half eaten leftovers?

We need to remove the stigma from the dating process and from any tools that make it easier, like dating apps. It’s a shame that being on dating apps is still considered embarrassing for many people. As I often say, it’s like looking for a job or to fill a position, but being too embarrassed to create a profile on LinkedIn. But my thoughts on dating apps are all on my interviews, I won’t bore you here.

It’s not just about the dating process itself. It’s about how we approach the process, what baggage we carry, and what tools we use. In dating and relationships, we bring our whole selves. Everything that we are. From social norms and stereotypes to personal beliefs, values, ideals, and even traumas and repetitive patterns that have proven to lead nowhere.

Regarding my coaching, I often talk more about the work I do with men, because otherwise, men assume it’s not relevant to them. That’s because men don’t pay much attention to what women say and, when they see women speak, they often watch with the sound off.

I coach both men and women, and the work I do depends on each person’s specific needs and the level at which I can meet them. With women, we often go into deeper issues and do what we call “deep work” because they’re more likely to have gone to therapy or to have done some work on themselves, while men might mainly be interested in advancing their communication skills. But not all men are like that, and not all women are either.

Generally, my coaching goes way beyond first approaches and texting or guidelines for first dates. We go much deeper. For example:

For a man who told me his goal was to build confidence, I sent the following:

 Confidence is crucial in dating and relationships, although people usually view it superficially. In reality, the foundation of confidence is self-esteem, that’s what it’s built upon. In our culture, we don’t talk enough about how to build solid secure self-esteem.

We can work on this together. We can identify the limiting beliefs that hold you back and create your own hero story, so you feel like the main character in your life. And of course, we’ll explore what exactly is happening in your relationships with women—what mistakes were made in the past, what needs redefining, improvement, perspective shifts and new approach strategies.

For a woman who told me she was tired of dating and felt like she always messed things up and that it was her fault, I replied:

I understand that modern dating creates a sense of frustration, and often women, in particular, wonder if they’re doing something wrong. The answer is that while we all generally have dysfunctional patterns that we project in romantic relationships, that doesn’t mean things are easy or that it’s entirely our fault. The only thing we can control, however, is our own actions.

It’s worth examining your Relationship History to deconstruct what has happened so far, understand the past and gain insights for the future so you can break out of potential vicious cycles and make wiser choices. You may need to learn to use new tools and adopt new habits and behaviours to unlock blockages and move to the next level.

 This is the work I do. I also wanted to note a question from my interview on fortuno.gr. The male journalist mentioned a line he heard from a woman:

“Sorry, I can’t go on with this. I don’t know how to behave with men who aren’t assholes.”

His question was:

“How easy is it for people to change the pattern of who they’re attracted to, even when they’re aware it’s harmful?”

 I answered that this is the million-dollar question. This is where therapy comes to play, because our choices and behaviours in relationships are rooted in our trauma. The logic is, “we marry our unfinished business,” meaning we don’t choose partners who are truly suitable for us or who are likely to bring us closer to happiness. Unfortunately, we often choose those who remind us of a familiar unhappiness.

We keep entering these relationships, trying to fix our past and change the ending. That’s why “nice guys” seem boring.

It’s not because women want “bad boys”. It’s because people who haven’t done enough self-work are programmed to seek the familiar in their relationships, even if it’s painful, in an attempt to rewrite the story and finally find resolution.

In my work, it’s extremely helpful to understand what happened in the past that led someone to behave and function the way they do now. Even if they can’t see the patterns clearly, we see them together.

It’s important to be aware that everyone is made up of dozens of coping mechanisms developed in the past for self-protection, but are now dysfunctional. Recognizing and intervening to change them is key.

Another useful aspect is that of core beliefs about oneself that have been shaped by past traumas. We can also intervene in these and start challenging them. In my coaching, we do exercises to identify them, but it helps when people have heard about all this before because hearing it once is not enough. We need to hear the same things and relate to what we hear many times, until something inside us begins to shift.

In general, the coaching I do includes trauma awareness, because while true healing is about the past, coaching is about the here and now, with clear, practical steps. My coaching also involves education, mainly for men, as well as self-exploration exercises for everyone, along with tools for relationships and communication. This way, the pieces of the puzzle come together and work in synergy.

If any of this resonates with you, if you feel the time has come and you’d like to see what we can work on and achieve together, fill out the form below, and I’ll get back to you. Let’s do this!

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My Story

Ειρήνη Γεωργή Irini Georgi

My Story

I quit a 20 year career in advertising, to become a writer and dating coach, specifically in feminist dating. So, what’s my story?

It all started in June 2016. I came across an open letter written by Brock Turner’s victim in the notorious Stanford case. If you don’t remember it, he was a student athlete caught red-handed assaulting a girl while she was unconscious outside a college party. He only got a 6-month slap-on-the-wrist-sentence, so that “his life won’t be ruined”.

In the letter, the young woman spoke about what had happened during the court trial. How they blamed her, how they slut shamed her, asking her what she was wearing, why she had consumed alcohol and why she had gone to a party alone, without her boyfriend.

I read it and I was triggered, although in 2016, I don’t think I even knew what “trigger” meant. I felt I needed to say something, to write something. Up until then, for years I used to write my own dating stories on Facebook and on my blog. They were funny and lighthearted, because dating does offer a lot of opportunities for laughter, especially when you tell your friends all about it later on, even if it’s mortifying while it’s going on. I had lots and lots of funny stories, enough to have been offered a book deal.

The thing is, there were a few stories I’d never told. There was nothing humorous about them, although they too had begun with a meet-cute or felt romantic at the start. I tried to forget about them, never fathomed sharing them, the whole point was to make people laugh, right? They won’t find me clever or funny if I start talking about sexual assault and rape, I thought, so why put myself on the spot?

But in June of 2016, almost a year before MeToo went viral, I felt I had to say something. I decided to write about rape culture in a way that made it real and part of everyday life. I knew it didn’t just happen in Greece, where I’m from. It was ubiquitous.

I told the story of the Brock Turner case and explained the concepts of slut shaming and victim blaming. And to really drive the point home, I told the stories I’d never told before. My MeToo stories, before MeToo was known. It was a ten-page Word document, and I posted the text on Facebook.

I thought ok, it’s done now, I don’t have to think about it anymore, I did my duty, I can relax. I was wrong. What happened after, was what changed my life. It was gradual, but I couldn’t go back. Because in Greece, back in 2016, no one had talked about those things publically before.

I started receiving messages from hundreds of women and girls telling me what had happened to them. Hundreds of stories of assault, sexual abuse and rape, by women who asked me to tell them what their story was, because they couldn’t even face the fact they had been raped. Hundreds of stories by women who needed to talk to someone who would believe them and tell them it wasn’t their fault. And they all begged me to keep writing. So I had no choice.

Later that year I was invited to do a TEDx and then interviews, articles, documentaries and so on. I did it all as a hobby, because I had a “real job”.

For seven years, I have been writing about rape culture and everyday rape, educating people on all these foreign concepts, including consent. Because sex without consent is rape, so if people don’t know exactly what consent means, they don’t know whether what’s happening is sex or rape. 90% of the stories I receive, stories that would never stand a chance in court, just like mine, are in the context of dating. And I know that it starts way before the actual date, from the very first message they sent on an app.

Dating as we know it is entwined with rape culture. From the beginning, I knew it was important to not just speak to women, because this isn’t a “women’s issue”. It’s men who need to listen because men are the ones who can actually stop perpetuating that culture and solve the problem. My book, “Who women want: a feminist dating guide for men”, was published in Greece in early 2023.

I knew it was time to make my passion a full time job. I did a number of courses including Personal Coaching by the National and Kapodistrian University of Athens, Counselling by the Achology Institute, Working with Men, by Terry Real & the Relational Life Institute and Compassionate Inquiry in Action: An Experiential Course for the Healing of Deep Traumatic Wounds, by Gabor Maté, in order to call myself a Coach. And I won’t stop learning.

I want to put all my newly acquired skills, all my experience in Communication and all the experiential knowledge I’ve gained into practice, to help men be better. My dream is to help redefine dating, leaving problematic stereotypes and restrictive gender expectations in the past and creating a new mentality around romantic relationships, where romance has nothing to do with rose petals, sunsets, moonlight and poetry (even though they’re fine if they’re your jam), but everything to do with genuine connections, equality, openness and vulnerability, authenticity, mutuality, fun, laughter and pleasure. This is the dating we want and we deserve.

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Apart from my TED talk, see me or listen to me speak:

See even more here

Book a session

© 2023 Irini Georgi

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The 50 commandments

The 50 commandments

1. Feminism is the fight for equality

2. There is still no gender equality anywhere on earth

3. Gender roles are a social construct

4. There are no toys for boys and toys for girls

5. There are no clothes for boys and clothes for girls

6. Acting “like a girl” is not shameful or offensive

7. Women have the right to be angry

8. Men have the right to cry

9. Women aren’t destined to be mothers

10. Men aren’t destined to make money

11. Women’s value doesn’t depend on their looks

12. Men’s value doesn’t depend on the size of their penis or wallet

13. Men are just as complicated as women

14. Women want sex as much as men do

15. Men want affection as much as women do

16. Women’s value doesn’t go down when they have sex

17. Men’s value doesn’t go up when they have sex

18. Women don’t owe anyone sex

19. Men don’t owe anyone to want sex all the time

20. Sex is the pleasure, not the penetration

21. Sex without consent is rape

22. Consent is an enthusiastic “YES!”

23. Anything but a “YES!” is a “NO”

24. “YES” is not “yes to everything”

25. Consent can be revoked at any moment

26. Rapists are next-door men

27. Rapists are friends, acquaintances, colleagues, members of the family, lovers, husbands

28. It’s never the victim’s fault

29. It’s always the rapist’s fault

30. The rapist can be your friend and a “Good Guy™”

31. No woman wants to admit she was raped

32. No woman wants to believe she was raped

33. There is no such thing as provocative clothing

34. Our body is not shameful

35. If you watch revenge porn, you are an accomplice

36. Virginity is a fake concept

37. If you are against abortions, you are not pro-life

38. The right to an abortion saves lives

39. Sexism is the bias and discrimination against women

40. There is no reverse sexism

41. Misogyny is extreme sexism, aiming to have power over and control women

42. There is internalized misogyny

43. There are no crimes of passion and honor

44. The murder of women because they are women, is called femicide

45. A femicide is a homicide with misogyny as a motive

46. There is no battle beween the sexes

47. Men and women both grew up with the same dark fairytale

48. Men are also harmed by patriarchy

49. Patriarchy is a human construct

50. Every human construct can be demolished.

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Apart from my TED talk, see me or listen to me speak:

See even more here

Book a session

© 2023 Irini Georgi

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